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Subliminal Persuasion: Influence & Marketing Secrets They Don’t Want You To Know Praise for Subliminal Persuasion

“If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide.”
-Chet Holmes, author of The Ultimate Sales Machine

“I love this book-Dave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing efforts.”
-Joel Bauer, author of How to Persuade People Who Don’t Want to Be Persuaded and Gravitational Marketing: The Science of Attracting Customers

“Dave Lakhani reveals secrets that are making ad agencies salivate. These tactics should only be studied by those who aren’t intellectually squeamish or intimidated by being brutally effective.”
-Ben Mack, author of Think Two Products Ahead

“Dave Lakhani has written the first original work on subliminal persuasion that I have seen in years. Part of me wishes he wouldn’t share this information with the rest of the world, so I would be the only one with access to it!”

-Michael Lovitch, CEO, Hypnosisnetwork.com

“Dave teaches you the fine art of consumer seduction and subliminal persuasion in a way that will change how you approach sales and marketing forever. If you want results read this book!”
-Glenn Dietzel, CEO, Awakened LLC, and author of Author and Grow Rich

“The psychological techniques of subliminal persuasion Dave Lakhani reveals in this book are sure to move people to action without them even knowing they’ve been influenced. These persuasion tools are amazingly powerful and easy for anyone to use.”
-Dr. Mollie Marti, author of The 12 Factors of Business Success: Discover, Develop, and Leverage Your Strengths
Customer Review: Superficial platitudes, substandard even for pop-psychology
After reading Lakhani’s first book on persuasion (2 stars from me) I decided to give him another chance and read this one. I shouldn’t have. This is even worse. If you think I’m biased and anti-Dave, I don’t even know the guy, and to be fair, books by Kevin Hogan (another persuasion “expert”) aren’t much better or more useful either. Even Cialdini’s “holy book” on influence isn’t such a great and rivetting read, but it still is a few classes above these younger “gurus” works.

In short, full of generalizations, unsubstantiatied half-thruths and platitudes.
Customer Review: Unless you are dead you will be able to use this book!
I believe we all sell our ideas to others therefore persuasion is a topic of interest. Dave Lakhani’s book titled “Subliminal Persuasion” provides the reader with a pallet of tools for persuasion. The eleven chapters of the book clearly layout a set of tools and tactics to be a persuasion machine then adds a clear way for you to put that you have learned into action. In the first chapter Dave said “my publisher wouldn’t publish the book I wanted this to be because it was too edgy, too dangerous” well whether edgy or dangerous you should not be scared away. This book is clearly valuable and should be added to your library . . . maybe get two, one for the library and one to uses as a well thumbed reference.

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E-Mail Marketing For Dummies E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer?

Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You’ll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to:

• Combine e-mail with other marketing media
• Develop a winning strategy, build a quality e-mail list, and find success
• Comply with anti-spam laws
• Set reasonable objectives
• Decide whether to use an e-mail service provider
• Brand your e-mails
• Build relationships with your customers
• Increase your “open” rate and find out who’s actually opening your e-mails
• Use e-mail to improve search engine optimization

And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.
Customer Review: The ultimate primer to email marketing
John Arnold’s manual for email marketing is an amazing resource for anyone looking to start or accentuate their email marketing. The information is presented in a way that is easy to follow with enough technical explanation to help everyone from the complete novice to the expert. I have been doing email marketing for a couple years, have attended seminars on it BUT I still found new and interesting information, statistics and resources in this book that were incredibly helpful in organizing my email marketing efforts. Before you sign up for an email marketing account with a service provider, make it a point to get this book and give it a read. You’ll find it incredibly helpful!
Customer Review: Email Marketing for dummies
If you are a fan of the Dummy books like I am you will not be disappointed with this one.

*great facts and details
*also get theory which is critical to reapply to your situation
*great resources included in this

I love that they sometimes give you to much information and over simplify things. This makes it even easier to learn becasue everything may not be new.