What You Need to Know About Internet Marketing
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Principles of Internet Marketing This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization s marketing strategy.
Customer Review: Outdated
Well intentioned, and a good overview…. for 1999. The web and the world have changed substantially since the book was published.
Customer Review: Don’t bother buying this book
I am a high-tech marketing manager and an adjunct professor. From both the real-world business side as well as the academic side, I found this book to have little value. It spends page after page on general issues regarding Internet Marketing, and never gets to anything that could be used or implemented in the business world. Topics are explained without giving specific details as to how to implement the Internet Marketing idea. A very specific example is a description of viral marketing which the author refers to as “Creating a Wave.” The short section goes on to say that free media, publicity and word of mouth are important. Of course they are. But how do you get them? I feel sorry for the students that are required to purchase this book. I guess they’ll have to learn Internet Marketing on the job. I’m glad I only paid $10 for this book used instead of the $90+ list price.
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