Archive for the ‘Marketing Consultant’ Category

What Skills Should a Small Business Consultant Have?

January 19th, 2012 admin

Whether you want to hire a small business consultant or want to become a small business consultant yourself, you would do well to learn what constitutes a smart and successful business consultant. Read on for several attributes to bear in mind:

Business Consultant Skills

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A consultant should have strong business skills. These include: organisational skills, technological savvy, and a strong level of business knowledge. Most consultants not only have a history in business in many areas and roles but also have a business-related degree.

Marketing Knowledge

A major part of consultancy and mentoring success happens when a consultant teaches companies how to effectively market to their existing client base and to their target customers as well. A consultant needs to understand the fundamentals of marketing.

Be aware that not all marketing educations are equal. If you are trying to make a splash online, for instance, 20th century marketing techniques no longer make the grade alone. A consultant should know how to market online as well as have a background in bricks and mortar marketing. Some marketing consultants specialise in one area and some specialise in both.

A Diversified Background

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Reasons to Hire a Small Business Marketing Consultant

December 24th, 2011 admin

Many business owners operate under the false assumption that marketing consultants are only affordable for larger companies. In truth, there are many benefits to hiring a small business marketing consultant, as outlined below.

What Marketing Consultants Do

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First, here’s a look at just what a consultant does for organizations:

Overall company evaluation. It’s hard for new business owners to evaluate their young organizations. A consultant can pull from years of business experience to assess the weaknesses and strengths of a fledgling business.

Strategic planning. Consultants must have:

1. A strong educational record in business.

2. Extensive experience as a business leader.

3. Exceptional understanding of how business trends work.

These features allow marketing planners to provide suggestions on how a business can succeed. After learning about an organization and identifying major opportunities and obstacles, a small business marketing consultant should be able to create a strategic plan to lead the firm to success.

Marketing design. Chances are your small business marketing consultant can write excellent ad copy to draw in new customers. Beyond designing small business marketing strategies, consultants can construct complete marketing campaigns. From graphic design to copywriting and editing, a small business consultant can wear many different hats while helping your business succeed.

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MLM Consultant – How To Position Yourself Like A Pro

December 19th, 2011 admin

Have you ever noticed that the MLM experts never have to advertise or sell themselves? Have you also noticed that these “consultants” seem to be able to recruit new distributors into their main network marketing opportunity with seamless effort? There is a reason that they are able to accomplish these tasks that every other networker would kill to know. So how do they do it? By setting themselves up as a consultant rather than an amateur home based business owner who is trying to pitch them on their company’s products and services instead of helping the other struggling network marketer find solutions to their problems, so they can become successful in their opportunity.

Nobody you talk to cares about your company and products because they are most likely already going to be involved in their own network marketing company. Here is a good way to think about it…Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills. If you want to attract more networkers to you sell them information on how to overcome their problems not yours. Taking this approach will set you up as an expert and MLM consultant in the eyes of the prospect.

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Marketing Consultancy Fees Explored

December 9th, 2011 admin

If you’re thinking about looking at your options for marketing consultancy services, fees may be an item you’re concerned about. Choose the right consultant and fees will be well spent and provide you with results that could dramatically improve your business. Let’s have a look at some of the fees you may be charged and get some information on how you may want to measure return on your investment as well.

Initial Consultation

Marketing Consultant

Many marketing consultancy firms will talk to you and give you an initial consultation at no charge. It’s probably best to stick with free assessments to help you choose the right firm. Most professional firms consider it time well spent to demonstrate their value added proposition and have an opportunity to talk to you about what they can do for you. After that, a marketing strategy and implementation plan will be discussed, along with a discussion about marketing consultancy fees. Your marketing firm should articulate their full pricing fee so there are no surprises.

Marketing Service Fees

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Assign Marketing Budgets That Break the Bank!

December 7th, 2011 admin

Profit is achieved by maximising your margin on increased sales. Spending money on marketing wisely will mean your costs can be contained, while sales revenues increase. But how do you do that? This article discusses why measurement of everything, marketing that you do, is so vital.

Let’s start off with some basic principles. You need to sit down and answer the following questions, if you really want to create a marketing budget that maximizes your profit.

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* What is your average annual turnover? ……._______A

* How many customers do you have?…………….______B

* Customers less than a year old…………______C

* Customers more than a year old ………______D

* What is your net profit margin? (%age) ………______E

* How many leads do you generate each year? ______F

* How much do you spend on marketing? ………______G

If you can convert more leads, by targeting better and closing more sales, then you will reduce your customer acquisition cost. I guess most of you will know where I am going with this, but it is remarkable how many people have not even done this basic exercise. In another article on CRM, I will refine this further, by helping you find out who your most profitable customers are.

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Effectively Marketing a Consulting Business

November 20th, 2011 admin

There are consultants of all types. So, marketing a consulting business effectively will focus on what you specialize in. The more specialties you have, of course, the more beneficial your services will sound to potential clients.

You will want to attract and lure the type of businesses who have used your services and have had success with them. If you have consulted for manufacturing companies, and they have been successful due to your consultations, then you should focus on this proof of success for yourself. If you have worked with restaurants, and they have experienced success from your marketing strategy suggestions, then you have this ammunition, as well. In fact, if you have testimonials from these other businesses that you have worked with, that will help your marketing efforts greatly.

Marketing Consultant

In fact, you should make it a practice that each and every business you do consulting for gives you some sort of feedback, whether it is along the way, or at the end of your service contract. Ask for full sentences and details about their experiences with your firm. And always ask if you can use their feedback on your website and in advertising claims in the future. You will soon build up a database of positive testimonials that you can use at your discretion.

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Can You Make Money With Votre Vu As a Consultant?

November 19th, 2011 admin

If you’re looking to start a home based business opportunity in beauty and skin care, Votre Vu offers French beauty products at premium price points. According to Votre Vu’s website, their unique product position is in their superior quality and using locally grown potent ingredients.

Here’s an overview of Votre Vu’s products, business opportunity, and how to make money with Votre Vu as a consultant:

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The Company

Votre Vu is a ground floor network marketing company founded by Harold Zimmermann and David Proctor. It officially launched January 2009 and appears to be growing steadily.

Products

Votre Vu offers a wide selection of skin care for mature, acne prone, and sensitive skin as well as body care products. The products are naturally-based and the shampoo line is SLS-free. Other products include a nutrient rich drink Snap Dragon with 25 nutrients including promegranate and acai fruits and a men’s skin care line.

Business Opportunity

Minimum start up cost is and upward to 0.

Votre Vu’s compensation plan is a binary. A binary plan involves 2 primary legs: left and right which you place immediate consultants and additional consultants are placed underneath those two primary legs.

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Why Marketing Strategy Is So Important

November 13th, 2011 admin

As globalization continues and competition becomes ultra-fierce, now more than ever, it’s important that your company is constantly assessing and reassessing its go-to-market strategy. This strategic marketing function is something that companies often believe that they do well, but the reality is that many firms don’t have the resources in-house to do it at all.

A company that is selling into competitive markets needs to be constantly assessing and reassessing its competitive positioning and its Unique Selling Proposition (USP), while realigning its targeting of market segments according to its best opportunities, in order to create lasting sustainable competitive advantage.

Marketing Consultant

If a company is not hitting its sales goals, it may not be because its sales force is ineffective, but rather because it has the wrong marketing strategy — e.g. it’s trying to sell the wrong products to the wrong customers through the wrong channels. This is why strategic marketing planning is so important. Strategic marketing helps companies to clearly define and refine their approach to the marketplace, focus their resources and shift their marketing strategy in order to align their company with their best opportunities and where the highest likelihood of actually gaining market leadership. If your company needs to increase sales, you may not have a sales problem, but a strategic marketing problem.

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Make Money Fast In Your Home Based Marketing Consulting Business By Following This Simple Rule

October 18th, 2011 admin

One of the reasons why it is so easy for many people to start a home based marketing consultant business is because getting clients is relatively easy. Especially when compared to most other home businesses.

And the reason why it is so easy to get clients — whether you do telemarketing or direct mail — is because (at least when you target small business owners) it’s usually pretty simple to get the decision maker — the owner — on the phone and to meet with them.

Marketing Consultant

Again, this applies mostly to smaller businesses, and not the corporate giants (more on this below).

Because you see, the smaller a business is, say in sales from half a million to maybe five million, you’re going to be able to get through directly to the owner, and you’re going to be able to talk to the owner either through a direct mail piece or through the phone.

Either way, if they want your help and are struggling with their marketing, you’re going to be able to contact them.

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Incorporating CRM Into Your Health Care Marketing Plan

October 16th, 2011 admin

Just as any other customer-based company, a medical practice also needs to change and adapt to the needs of its patients. A practice that doesn’t keep up with the changing needs of their patient panel may lose patients to a practice that does. One of the ways a physician can keep abreast of current and potential patient’s needs is by implementing Customer Relationship Management (CRM) tools.

Customer relationship management is made up of the different processes that a company or medical practice might use to organize and track the interactions it has with the existing or potential patients. In turn, this information is used to find ways to meet the needs of existing and future patients. Using CRM tools helps you effectively market your medical practice.

Marketing Consultant

When developing your medical marketing materials, a doctor must consider feedback from his current patients about her products and services. Basically, you must use information about your current patients to figure out how to get the new patients you want to attract. Customer relationship management is one of the ways you can collect and organize this data to help you. More importantly, when you understand your patient’s behavior and buying practices as customers, your doctor-patient relationship will also improve.

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