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All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results Jay Heyman’s All You Need Is a Good Idea! shows small business owners, entrepreneurs, and marketers how to create strong marketing and advertising ideas that increase sales dramatically without having to invent new products, increase sales forces, or find new distribution channels. This insightful resource will help any business, no matter the size, learn how to stand out in the marketplace, build bigger market share, garner high-exposure publicity, appear larger than they really are, and make their competition nervous. Informal, relaxed, yet extremely practical, All You Need Is a Good Idea! coaches and instructs readers with a simple, easy-to-follow style that stresses creativity. It provides unique, hands-on guidance, from generating the first fuzzy notion to perfecting the final idea, and includes real-world examples of actual marketing campaigns. For business owners, entrepreneurs, and marketers who want real bang for the buck, Heyman presents the ins and outs of creating truly effective, powerful advertising and marketing.
Customer Review: Best read since Guerrilla Marketing
As a small business owner,one never has enough money to commit to an ad agency to handle a coordinated long-term marketing campaign. One needs to reduce one’s message to its essence and then use unconventional means to get that message through to your prospects. “All You Need is a Good Idea” is a message of encouragement that the unconventional approach can work. A big agency veteran who has successfully implemented his approach in his own business, Jay Heyman provides invaluable tips as to how that “good idea” can be expanded through other mediums. Using anecdotes and plenty of underlying humor (humor helps with those inevitable missteps), he provides examples of what worked and didn’t work and why. Most of all it’s a rallying cry against mediocrity. As Jay puts it: “Pulling back from something outlandish is easier than trying to convince yourself that the dull idea that has appeared in front of you is worth pursuing.” So for a minor investment of time and money, you gain from Jay’s experience on how to put your own “good idea” into action.
Customer Review: Great resource for time-strapped business owners
I really liked this book and the conversational tone. It’s like having a friendly talk with a marketing expert who knows you don’t have a lot of money or time and isn’t going to waste either one for you. Packed with great ideas on how to come up with good ideas that are clever, memorable, and effective, and that set you apart from your competitors. Highly recommended, especially for the case studies that really illuminate the thought process behind the creation of the idea.

ACES Power Marketing Continues To Expand Presence in California MarketWatch - 8 hours ago ACES Power Marketing, headquartered in Carmel, Indiana, began its operations in February of 1999 and is owned by sixteen (16) power supply cooperatives. …

Global Software Vendor Chooses Genoo for Online Marketing and Lead … - MarketWatch

Global Software Vendor Chooses Genoo for Online Marketing and Lead … MarketWatch - 7 hours ago Vision Solutions launched this marketing campaign to establish thought leadership and improve lead generation at a minimal cost. …

The Olympics & Social Media Marketing
It’s an ambitious social media marketing ploy by McDonald’s. While the McDonald’s logo and brand aren’t immediately apparent, the terms and conditions page indicates that it’s a subtle push to associate their brand with the Olympics …

Internet Marketing - Marketing Journal: News Paper Kids
internet marketing, marketing journal, niche market, sales and marketing, offline marketing, online marketing, competition, mentality.

Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales (Execenablers) Software Product Management decodes the software product management process with an emphasis on coordinating the needs of stakeholders ranging from engineering, sales, and product support to technical writing and marketing. Based on real-world experience in managing the development of enterprise software, this book details how a team can work together smoothly to achieve their goal of releasing a superior software product on time.

Instead of being a step-by-step cookbook that attempts to meet everyone’s needs, the book guides managers to develop the framework appropriate for their organizations and company goals, understand the tradeoffs, and make the right decisions. The book also addresses the challenges of product management in a period of increased commoditization of software technology products. By providing a historical context for the evolution of today’s software marketplace, it presents ideas for prospering in a still rapidly changing environment.

Dispensing practical, usable information for experts and novices alike, Software Product Management is quickly becoming the go-to reference in the library of every product manager, programmer, CTO, and entrepreneur and anyone interested personally or professionally in software.
Customer Review: Not much writing, large font and little value
For whatever reason, the makers of this book felt the need to use a pretty large font, and lots of margin space. Reading 20 pages took no time at all and I think I finished the whole book in perhaps 1 hr. The contents were pretty much common sense, nothing terribly useful beyond confirming my thinking about being a PM before buying this book.
Customer Review: Pretty bad
The book is just a bunch of rambling by the author. Ever so often he has a good point, but you could count those good points with less than 10 of your fingers.

Towards the end he gets into technical platforms. In my opinion, it was useless information.

Don’t let the number of pages fool you into thinking it is very in-depth. The type is fairly large and double-spaced. This sneaky tactic is best left to college term papers.