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Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program A goldmine of tested DM tips and techniques. DM guru Nat Bodian’s latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component–from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more–plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business–including getting started, finding help, preparing scripts, targeting top prospects, selecting lists, and more; sell successuflly through card decks; snag the best prices on paper, printing, production, and mail shop services; create and place low-cost DM space ads; much, much more.
Customer Review: Excellent Reference Book
Excellent Reference Manual. This will stay on my bookshelf for easy referencing at all times.
Customer Review: An awesome resource for publishers and booksellers
This is an amazing resource for ideas. It should be on every bookseller’s bookshelf. I keep it handy for when I am hungry for creative ideas.

Like all of Nat Bodian’s books, it’s top quality and full of great information, packed with 59 chapters in 400 pages. While it is pre-Internet, you will be hard-pressed to find a more thorough treatment of the direct marketing topic.

This book is in the same league with John Kremer’s “Book Marketing Made Easier” (bookmarket.com) and E Haldeman-Julius’s “First Hundred Million” (100millionbooks.net). Both are PACKED with ideas, the latter also packed with proven sales numbers for what titles did and did not sell. Both are also out of print unfortunately. Kremer’s book can be picked up used and is well worth the money. The other is available in digital format but is largely unavailable except for hundreds of dollars, if you can find it.

If you have a chance to pick up any of Bodian’s books, do it! I love them.

You cannot accuse someone of being a spammer if you put your contact details out in the public domain. This is very clever marketing!

Mobile Marketing: The Kinks aren't Just Focused on Lola Anymore
In all of the online marketing articles I read, in all of the most recent magazines, in all of the blogs that so happen to buzz by me, I have noticed an overwhelming amount of attention being focused on “mobile marketing. …

Comment on Is It Spamming or Savvy Marketing? by Snowboardjohn
Social Media Marketing is about relationships, and understanding that to get a date, you need to ask for a phone numbers first, and to ask for a phone number, you need to get a name, and to get a name, you need to say something …

PR Account Director
This is your opportunity to lead and develop an award winning PR programme! Up for the challenge? Think you’ve got what it takes? ….if so, here’s more information…

Comment on Is It Spamming or Savvy Marketing? by links for 2008-08 …
Is It Spamming or Savvy Marketing? (tags: twitter marketing online socialmedia sales spam) [...]

The Idea of Political Marketing: (Praeger Series in Political Communication) Political marketing is about the making and unmaking of governments in a democracy. Despite its growing importance, the marketing academic profession has shown very little interest in the political ramificaitons of their discipline, while political scientists often come to political marketing with the view that it is cosmetic, if not trivial. O’Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. As they show, elections are a persuasion task writ large, most especially with the demise of inherited class loyalties. Following elections, governments can employ marketing techniques to build support for their actions, while opposition parties can press the government and its supporters through similar marketing approaches. Of particular interest to scholars, researchers, and policy makers involved with politics, political communication, and the making of public policy.