Marketing Ideas

There are lots of marketing options available these days for the budget conscious small business keen on promoting their product, brand or service. In this list I share 7 that have personally worked for me. Feel free to give them all a try and do share the marketing ideas that have worked for you too!

1- Join your local Chamber of Commerce and other small business groups, networks and meet-ups in your area. You should also attend the networking events your ideal client may frequent.

2- Freely hand out business card to persons you feel may benefit from what you do. Even though they may not have an immediate need for your service, they may just pass it on to a friend or colleague that just may.

3- Network online using niche specific sites or general ones like LinkedIn, Facebook or Twitter. These are great places to connect, share and find potential clients.

4- Once in a while write a press release sharing on the unique features of your business or some new product of service you are offering.

5- Volunteering your services to non-profit groups and organizations are a great way to connect with potential clients. People are always keen to support others who give freely of their time and skills.

6- Distribute brochures, information kits and other material that will highlight your product or service at conferences and networking events.

7- Take advantage of the power of referrals. Tap into your past clients. Ask for testimonials and offer them discounts for referring new clients. Let them know about new products of services that you may be offering. A glowing recommendation from someone who has worked with you goes a long way in convincing a prospect of your skills and abilities.

What inexpensive and free ideas have you used to successfully to market your business? I’d love to hear them so do share!