Marketing Ideas

I’ve worked with dozens of Realtors and I’ve found that most of them do not market themselves effectively. Which means they are leaving a big sack of money out on the street. This article will give you some key ideas you can use today to get all the clients you want.

In this economy you have to squeeze the market for all the clients you can get. Some of these ideas are dirt cheap and others will be a big investment.

Business Cards

Let’s start with a cheap way to get an extra 2 to 10 new clients per year. When you get business cards done always have them printed on both sides. The front should have a “big face” design, this is a close-up of your face. The reason you want it to be big is to get attention. The more unique the card the more calls you’ll get.

On the back print the benefits of using you for their real estate needs. The very best thing you can do is have 4 to 6 mini-testimonials from a few of your past clients.

“Jane Doe saved me over $40,000 on my new home.”

“Don Brown is the most honest Realtor in town.”

“Thanks Jim Smith for the going the extra mile.”

Do you get the idea? You can even write up your own testimonials and have your past clients OK them.

Local Internet Exposure

Think about local press releases you can send out. You can even send in press releases about anything of interest (just make sure your name is in there). There are dozens of local networking sites that allow you to write short articles and opinions, this helps to get your name and service out there.

Target Marketing

Every Realtor has a specialty, something you love doing. Your customer database will tell you what it is. Just look at your customer list and check for any patterns, jobs, location or even the kind of transaction you had.

Then target those kinds of people, with direct mail. The great thing about direct mail is the ability to get a list of exactly the kinds of people you want. You may want to find all the teachers who work in a certain zip code.

When you find that special target market list, create a direct mail letter to get them to call you (or at least refer you to a friend).

I usually create a 4 page letter when marketing Realtors. Because choosing a Realtor is a very emotional decision. The client has to like and trust you, and the only way to get them to do that is with a long letter. This letter should make them feel comfortable with you. It should also give them reasons for trusting you with finding or selling their home.

Car Advertising

You should have at least one vehicle you own wrapped with your information on it.

Even it’s just a magnetic sign on each side of the car, that gives basic information about your service and a key benefit for calling. For example, “Ask me about the best area to buy your next home.” Or “Call me if you are thinking about buying a home is this area.”

Logo and Tagline

Get a logo, it should be designed around your name. And come up with a benefit centered tagline. The tagline should be short (no more than nine words), and have the main benefit you provide to your clients. For example “Over 20 years experience”, “I save my clients money”, “When it’s time to move is time to call Bob”.

These ideas will increase your overall business, only if you use them. So, pick one per month and get to work getting more work.