Here are 13 marketing ideas that if properly executed, will improve your sales results… GUARANTEED! This is good news; so don’t waste money doing useless marketing when you can spend it wisely. Yes, the devil is in the details, but if you don’t take some time to look at your plan you will fail, even the Cheshire cat knew that.
#1. Create a marketing/business plan for a 12-month period. Your plan can be simple, but it should provide a road map for your marketing. Project the number of homes you want to sell this year and then determine your marketing budget. It should be at least 5% and rarely more than 10% of your gross revenue. Now you know what you can afford to spend. Any plan is dynamic and can change, but revising a plan is better than a knee-jerk reaction from a lack of planning. Don’t forget expenses like Realtor sales co-ops, model home expenses, literature, media, and point-of-purchase displays and plan renderings…

February 18th, 2012
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