INTERFACE MARKETING & STRATERGY VOL 4 (Strategy Management Policy and Planning : a Multivolume Treatise, Vol 4)
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World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today’s hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web’s impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including:
- Interactivity
- Affiliate marketing
- Using B2B technology to sell through resellers
- Wireless marketing
- eMetrics, or how to measure online marketing strategies
- Data mining techniques
Customer Review: Less than inspiring content
If you have a solid insight into the Web, there’s no need to purchase this book. Many of the examples are dated and overly simplistic for readers looking to walk away with greater insights about the Web.
Customer Review: Almost Obsolete
Most of the URLs and principles mentioned in the book went back to 2000, and they are no longer valid. I feel that an update is needed. It does have many great ideas, and the book is easy to read. Hope to see a new edition soon.
It is the marketing man’s Holy Grail and the cinemagoer’s b te noire. Product placement, with beer bottles catching more on-screen time than the actors; clumsy references to characters’ favourite brands; and car-chases that resemble TV adverts, is a …
Blogger Relations Series:The "Brands" Talk To Bloggers
Social media is growing up .. as an industry and as a marketing strategy. From blogs to widgets to social networks and micro blogging marketers are exploring how to tap into the communication tools that were not developed for business …
Barack Obama Picks Joe Biden-the Worst Google Reputation of All VP …
Back in June of 2007, we conducted an in-depth analysis of the search engine reputation of the presidential candidates in contention. As part of our report, we noted that of the Democratic hopefuls, Barack Obama had zero negative search …
Social Marketing Pharma Style
Although I have complained before about not having time to engage in all this Web 2.0 stuff (see “Social Media Marketing Not All It’s Cracked Up to Be”), I am glad that I joined Facebook because I am getting re-introduced to some old …
KEO Marketing BLOG
Is your website your best salesperson If not it can be KEO Marketing provides innovative internet marketing strategy and solutions to businesses of all sizes Based in Tempe AZ KEO Marketing has helped many Fortune 500 as well small and …
