The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
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The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy The New Direct Marketing, Third Edition, shows you how to combine database technology with innovative direct marketing methods to first identify, and then profit from your customers’ all-important needs, desires, likes, and dislikes.
Customer Review: If you’re technical - read this book!
This is a beast of a book for serious direct marketers only. Database heirarchies and the advantages and disadvantages of each for direct marketers. How to use statistics even if you didn’t take statistics in college. Quantitative analysis and how to do it. It is challenging and thoroughly useful - but only if you really want to know the math, the mechanics and the structure of database marketing.
Customer Review: Buy this Book!
If you are looking to find a good book with examples, theorems and formulas about marketing data base promotion techniques, then buy this book it worth the money. I’d pay even more to have this book.
The authors show in detail how to segment your database using multiple formulas and techniques to reach each segment of your customers.
I encouradge anyone, students, professors or directors involved in the marketing business to buy this book.
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