Posts Tagged ‘Budget’

15 Photography Marketing Ideas For Photographers on a Tight Budget

November 30th, 2011 admin

If you’re anything like I used to be, photography marketing ideas come few and far between. It’s a struggle to compete in an industry with such stout competition and creative talent. Don’t fret though, if you stick to your guns, follow through, and be consistent, you too can build your own photography empire.

1. Got Business Cards? – I sure hope so because you’ll need to drop your business card off in as many places as you can think of. Some ideas are coffee shops, restaurants, local businesses, community message boards, and the like. As far as a marketing tool is concerned, a business card is one of the cheapest ways to blast your name out to prospects.

Maketing Ideas

2. Make a list – If you haven’t already done so, please open a database program of your choice (MS Excel for example) and start entering every single person you know. Copy your phone book, your myspace friends list, your blackberry, or whatever medium you currently use, into this database. Now call every single person and tell them that you’re doing great and photography business is picking up. Ask if they know anyone looking to have photos taken.

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Promotional Marketing – An Effective Marketing Strategy For Any Budget

June 6th, 2011 admin

Do you own a business? Are you wondering how you can escape the rut your current marketing strategies have placed your operations into? Are you searching for the holy grail of advertising to increase the amount of revenue your company generates each month? If you are, then you should definitely be researching the benefits of promotional marketing.

Marketing that uses promotions are often a great way to stimulate extra interest in your business for a variety of reasons. Many businesses have used this type of marketing to successfully expand their business operations for many years now. Out of all of the different types of marketing strategies, this strategy generally creates the most buzz for a company for every dollar spent.

The reason why this type of marketing is so popular is due to the fact that customers love free stuff. When you have a free item up for grabs, everyone believes that they have an equal chance to obtain the item you are giving away. For this reason, no one feels excluded from the offering you are presenting. This places a lot of customers in your business’ path, which makes it easy to generate more profit.

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15 Marketing Ideas For the Budget Photographer

January 7th, 2011 admin

As a new home photography business, money is always tight. And even if it isn’t, why spend thousands of dollars when some of the best marketing ideas are inexpensive or in some cases free with just a little leg work! Check out some of these marketing ideas to help you get your home photography business off to a great start!

1. Join a “like-minded” business for some unique co-op advertising. This type of advertising cuts your advertising cost and gets your name in front of your partners clients, almost using them as a spokesperson for your services.

2. Register a memorable domain name for your business and include it on every piece of collateral material you distribute such as letterhead, business cards, postcard mailings, fliers, etc. Make sure it is easy to remember. If multiple spellings may be issues, purchase the domain name with multiple spellings all leading to the same website.

3. IF you are going to have a website, it is better to have a well crafted website or nothing at all. Having a bad website is WORSE than not having one at all. It only ruins any credibility you may have had. The photographer on a marketing budget can call around to local colleges and find a design student who is willing to do it for their portfolio for free or dirt cheap or purchase a website template!

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7 Marketing Ideas For Small Businesses on a Shoe String Budget

August 29th, 2010 admin

There are lots of marketing options available these days for the budget conscious small business keen on promoting their product, brand or service. In this list I share 7 that have personally worked for me. Feel free to give them all a try and do share the marketing ideas that have worked for you too!

1- Join your local Chamber of Commerce and other small business groups, networks and meet-ups in your area. You should also attend the networking events your ideal client may frequent.

2- Freely hand out business card to persons you feel may benefit from what you do. Even though they may not have an immediate need for your service, they may just pass it on to a friend or colleague that just may.

3- Network online using niche specific sites or general ones like LinkedIn, Facebook or Twitter. These are great places to connect, share and find potential clients.

4- Once in a while write a press release sharing on the unique features of your business or some new product of service you are offering.

5- Volunteering your services to non-profit groups and organizations are a great way to connect with potential clients. People are always keen to support others who give freely of their time and skills.

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