Posts Tagged ‘Businesses’

Strategic Business Plans For Existing Vs New Businesses

December 28th, 2011 admin

Articles about creating business plans tend to focus on plans for new businesses. However, while most new businesses require business plans, existing companies may require them as well. Sometimes this is to seek additional funding for an expansion of the business or to take advantage of an opportunity. Sometimes these are internal business plans used to focus the management and staff of the company on the same goal and to better inform everyone not only about what the company is, but about what it wants to be.

Similarities Between Business Plans For New and Existing Businesses

Business Plan

Both types of business plans should cover the customers the company will target and the competitors it faces. Both should detail the marketing and operations plans for the business. Both should delve into the financial targets for the business, on both the revenue and cost sides. This information presents either funders or employees with a clear idea of what the business intends to do.

Differences Between Plans For Existing and New Businesses

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Internet Marketing Tools for Small Businesses

December 19th, 2010 admin

Internet marketing small business techniques are about much more than creating a website and taking it online. You cannot just carefully create a website and expect it to be a success overnight. Creating a successful website requires careful planning and strategic decisions. Without this, your website is almost guaranteed to fail. But this doesn’t mean that you have to give up. With the right planning it is possible to create a website that gathers a great deal of web traffic and leads to successful sales of your products.

Before you worry about marketing strategies, you need to strategically create your website. Begin by thinking of the products you are going to sell or offer on your site. Decide what audience is suited to these products and services, and what you can do to attract these potential customers. You also want to target these customers’ needs in the design of your site.

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7 Marketing Ideas For Small Businesses on a Shoe String Budget

August 29th, 2010 admin

There are lots of marketing options available these days for the budget conscious small business keen on promoting their product, brand or service. In this list I share 7 that have personally worked for me. Feel free to give them all a try and do share the marketing ideas that have worked for you too!

1- Join your local Chamber of Commerce and other small business groups, networks and meet-ups in your area. You should also attend the networking events your ideal client may frequent.

2- Freely hand out business card to persons you feel may benefit from what you do. Even though they may not have an immediate need for your service, they may just pass it on to a friend or colleague that just may.

3- Network online using niche specific sites or general ones like LinkedIn, Facebook or Twitter. These are great places to connect, share and find potential clients.

4- Once in a while write a press release sharing on the unique features of your business or some new product of service you are offering.

5- Volunteering your services to non-profit groups and organizations are a great way to connect with potential clients. People are always keen to support others who give freely of their time and skills.

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Marketing Strategies Onsite Auto Service Businesses

July 9th, 2010 admin

When considering marketing strategies for onsite auto service businesses it is so important not to box yourself in to one methodology or focus. A multiplicity approach is far greater and wiser. Let’s discuss some theory here, which perhaps you may not as of yet considered or felt worthy of your time to put into your small auto service business strategic marketing plan.

Much of the marketing strategy taught in school is an either or, yet the real value and opportunity is the multiplicity of chess moves. It looks like chaos to those that watch, some may think you do not have a strategy, yet that is the beauty of it. It does not look like marketing, yet you win the market. Some think it is luck? Do you really believe that is all luck? Sure some is luck but it is surprising how lucky you get when you work it from all sides.

You see to be on the right track. Are you concentrating on customer service and are you finding yourself booked up? This is an issue and travel time and clusters is the key to the mobile service business. Consider the flows of such marketing endeavors as you work to reach your custom with multiple impressions. Please contact me if you have further questions on marketing your business, perhaps we can chat, it gives me something to think about.

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