While, in the end, legal marketing success is very much dependent on the actions of the attorneys (or firm) involved, there are great benefits to working with an outside consultant. Not only can a marketing consultant bring you the latest ideas in the industry, they can help you focus, get you on track and put systems in place to help you create a marketing habit that will become part of your daily life. They can help you build the business relationships you need to grow your practice.
As a marketing consultant for over 25 years, I’ve had the pleasure of meeting some wonderful colleagues, and of hearing stories from clients around the globe about their experiences in the legal marketing field. My take? It’s all about finding the right consultant for you and matching not only personalities, but goals, strategies and even energy. Below are my best tips for hiring (and working with) a legal marketing consultant.
December 26th, 2010
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