Posts Tagged ‘Consulting’

How Do You Set Consulting Fees?

One of the most frequent questions I receive

from those who are trying to start or grow

their own consulting business is: “How and

what do you charge clients for your consulting

services?”

The ways of billing clients are numerous.

There are hourly rates, by-the-job fixed rates,

contingency or performance arrangements,

flat fee plus expenses, daily fee plus expenses,

and many other methods of charging for your

consulting services. Which one is best?

Let us consider some ways of billing for your

time.

1. Hourly or Daily Rate

Many consultants charge by the hour or day.

To establish an hourly or daily rate, they try

to calculate the number of billable hours in a

year. Many hours will be spent marketing and in

administrative and other functions, so this

time is not chargeable to the client. As well,

vacation time, holidays, sick days, and so on,

can not be directly billed to the client.

Consultants, like other businesses, must charge

enough to cover their overhead expenses and also

earn a profit. If a consultant wants to earn

twenty-five dollars per hour of working time,

he (or she) might have to charge one hundred

dollars per hour to the client. This assumes

one half billable hours and fifty percent

overhead and profit.

Small Business Marketing – Become a Social Media Consultant to Build a Consulting Business Online

Helping small service businesses to establish themselves online with social media can become a lucrative job for you. Once you understand what needs to be done, you can even have other people help you to leverage what you know and save you more time.

Most small businesses do not have much of an online presence. Even if they have a website, it usually does not attract more business for them. The idea is to help their prospective customers find them on the internet, and social media sites such as Twitter, Facebook, and LinkedIn are the fastest and easiest to do this.

When you are starting to consult with a small business, find out right away what type of internet presence they currently have. You can Google them and print out the results. This will show them where they are starting from. Then add them to Twitter, and add a profile that tells as much about them as possible. You must find out if their business is local, national, or globally. This will make a difference in the keywords you use when writing articles, blog posts, or forum comments.

Marketing Consulting – How to Become an Online Marketing Consultant

More and more entrepreneurs are taking their business online to increase their profits. However, not all of them are equipped with knowledge as to how they can promote their business and their products in the World Wide Web. If you have in-depth knowledge about internet marketing or better yet, if you have already made a mark on this field, you can earn additional revenue by offering online marketing consulting services. Here’s how:

1. Be an expert. You need more than just knowledge on how to perform keyword research to become an online marketing consultant. To become effective in this field, you must know the ins and outs of search engine marketing, competition and keyword analysis, SEO, link building, website design, and website creation. You must also know how to use different paid and free marketing tools.

2. Check on your competition. There are now thousands of online marketing consultants who are offering basically the same services. Get ahead of the pack and stay on top of the game by setting yourself apart from the rest. Your consulting services must be way more powerful and more effective compare to these people so you can easily lure your prospects to sign up to your offering.

Big Market For Internet Marketing Consulting

For driven, self-motivated, creative people looking for a new opportunity to challenge themselves and make incredible profits, Internet marketing consulting is the new frontier.

Just about every business these days has a Web site or is in the process of getting one. Small business has realized that the Web offers unlimited opportunities for self-promotion and that it’s a cheaper and more effective method of getting their message out than traditional forms of advertising. The execution of Internet marketing has proven trickier than the theory for many of these businesses, and there’s a plethora of confusing, clunky and ineffective business Web sites out there.

What small business needs is small business Internet marketing consulting professionals who can help them set up reliable, dependable Web sites that are attractive and easy to use. They also need mentoring on how to effectively use Internet forums and social networking sites like Facebook and MySpace to push their message and get good word of Web going around about their goods and services.

A talented, disciplined individual could make substantial profits in helping these businesses take their online presence to the next level. And the good news is, that individual could be you.