Marketing Ideas

Social media (such as Twitter and Facebook) have helped hundreds of independent professionals and solo-preneurs gain massive visibility on the Internet. You can use the same tools to grow your own business. But you won’t see changes immediately. In fact, you will not see changes at all unless you approach social networking as strategically as you would plan any other marketing campaign.

Your social networking activities play a key role in your promotional communication. Therefore, they need to communicate the same message as your website, blog and face to face elevator speech — even when you post about personal, everyday events.

One way to grow your business with social networking is to decide that you will apply essential copywriting principles to every tweet and post. In fact, you are writing copy every time you communicate with your target customers, potential joint venture partners and referral sources.

Copywriting doesn’t mean fake. You still retain your authentic voice. In fact, you won’t come across as credible if you turn up the hype.