Posts Tagged ‘Estate’

Real Estate Investors – The Business Plan and Assumptions in Your Executive Summary

July 4th, 2010 admin

Executive Summary

The Executive Summary should be probably no more than one page ever. It’s just two or three paragraphs, where you kind of take everything we just talked about and you boil it down to really one or two or three paragraphs. Ultimately, once you’re sitting in front of a private lender, you would have this Executive Summary internalized in your own brain and you could lay that out to a person in a verbal format in a relatively comfortable way.

Everything kind of boils back down into your Executive Summary. It has to be relatively short, to the point, but you have to provide enough information to be meaningful and to be interesting. You would obviously want to include the following items -

· Your target market

· Your price range, all of those things we talked about

· Your philosophy: buy and hold, or flip

· The types of properties you’re going to be buying: commercial or apartments or residential or whatever you’re doing.

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Real Estate Marketing Strategies – Does the Law of Attraction Work in Today’s Market?

June 15th, 2010 admin

As a real estate business coach I get asked this question a lot. “Does the law of attraction still work in today’s economy?” And the answer is yes, the law of attraction works in any economy.

In fact the law of attraction works 100% of the time whether you’re aware of it or not. The law of attraction is like a law of gravity. Even if you don’t believe in the law of gravity it’s still working. Whether you’re a good person or a bad person, if you jump off a building you’ll hit the ground.

The law of attraction can work in your favor or in your disfavor. In today’s economy it’s even more important to use the law of attraction in your favor. Why? Because the media is painting such a negative doom and gloom picture that you consciousness absorbs all of this media blitz, and consciously or subconsciously you start focusing on what you don’t want which is scarcity and lack, the two things that the media is talking most about.

Posted in Marketing Strategies Tags: , , , , , 1 Comment »

Real Estate Marketing Ideas to Generate More Calls and Business

June 7th, 2010 admin

Often real estate professionals avoid marketing because they don’t know what direction to start with. Many decide to just do some sort of “branding” in the hopes of getting more business, only to be told that they must do more “branding” before they will get phone calls. A focus on real estate marketing means getting results from every ad, mailing piece, or website page that is placed. Marketing doesn’t have to be difficult, as long as you have the right ideas to put into action.

Part of your real estate marketing strategy should be to put into action ideas that generate calls for business every month. This doesn’t mean trying “gimmicks” it just means taking time to understand your market and meeting their needs with the right messages. Take into consideration the following marketing ideas to generate more calls and start closing more business.

1.      Place ads on transactional words- Instead of placing pay per click ads on generic words like “my area real estate” consider placing ads on transactional words. These keywords are often over looked and will result in leads who will act quickly. Adding transactional related keywords like “buy” and “purchase” will help you to focus on buyers who are ready to get out in the field and take action.

Posted in Maketing Ideas Tags: , , , 1 Comment »

Finding a Real Estate Coach That Works For You

May 11th, 2010 admin

 Just as the best athletes in sports have coaches, the best real estate professionals also have coaches. Coaches help provide the insight, methods, and even the systems you need to accomplish your goals. With so many different styles of coaching available to the real estate professional, how do you select the one that will get you to your goals?

Before deciding on which coach will help you, I invite you to consider what a coach can’t do for you. Consider the following:

A coach can’t make phone calls for you
A coach can’t do your marketing for you
A coach can’t make sure you show up to work on time
A coach can’t check to see if you are following up on every lead

Often when speaking to real estate professionals their vision of a real estate coach is one that they will pay and all of their problems will go away enabling them to have a flood of business easily. This expectation often leads to disappointment after just one or two coaching sessions and the agent keeps joining different programs hoping the results will change (but they never do).

What to Look For In A Real Estate Coach

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