Posts Tagged ‘Insurance’

Insurance Marketing Ideas – Basics To Get Started

November 25th, 2011 admin

Three Quick and Basic Insurance Marketing Ideas include using email marketing, using a company website to get leads and participating in social media networking. Approaching prospects in the market with email is sending information like newsletters and offers to qualified leads. Utilizing social networks brings groups of people together and build relationships on the internet. Using a business website is another way to get internet leads.

In using email to market your agency, it is ideal to use an AutoResponder. An AutoResponder is a tool that lets you create several emails at once and have them sent out at regular intervals. These emails are to promote your agency through special promotions, Tips of the week, Advice, Newsletters, Keep In touch, etc. You can basically write a group of emails one time and let them go to your channel of leads every week.

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Insurance Marketing – How to Maximize Strategic Alliances to Get More Referrals

October 27th, 2011 admin

A quick referral lesson for your consideration. Referrals … my favorite form of insurance marketing.

One of my networking partners drops me an email the other day and wants to go to lunch. He is going to introduce me to a fellow Independent Insurance broker who he thinks would be a strong Strategic Partner for my firm and I. Odd thing is, I know this firm, and they are good … AND a competitor of sorts. I eagerly agreed to a meet over at one of my fav’s – Yard House in Irvine Spectrum. Crunchy AHI Salad mmmmmm.

Maketing Ideas

Cutting to the chase – the lunch meeting went well [ imho ] and we’re poised to circle back next week and brainstorm on how we will “pro-actively” NOT passively incorporate each others businesses into our insurance marketing plans for the remainder of the year.

I bring this lunch meeting up for two reasons. Sometimes we get so focused on asking [ or is it BEGGING / IMPOSING ON ] our clients for referrals that we develop Tunnel Vision. Here’s what I mean by this.

Does this resemble how some of your Asking for Referral experiences go?

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Insurance Marketing Ideas – Basics To Get Started

September 5th, 2011 admin

Three Quick and Basic Insurance Marketing Ideas include using email marketing, using a company website to get leads and participating in social media networking. Approaching prospects in the market with email is sending information like newsletters and offers to qualified leads. Utilizing social networks brings groups of people together and build relationships on the internet. Using a business website is another way to get internet leads.

In using email to market your agency, it is ideal to use an AutoResponder. An AutoResponder is a tool that lets you create several emails at once and have them sent out at regular intervals. These emails are to promote your agency through special promotions, Tips of the week, Advice, Newsletters, Keep In touch, etc. You can basically write a group of emails one time and let them go to your channel of leads every week.

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Insurance Marketing Ideas – Checklist For 2009

August 15th, 2011 admin

In my business, I frequently receive calls and inquiries from agents who are looking for a big marketing breakthrough. When I ask about their marketing strategies and how I can help, they reply, “I’m not sure. I just want to know what’s really working for everyone else.”

Here’s a newsflash: The next big thing is that there is NO next big thing. I don’t mean to be negative, but seriously, marketing results are rarely achieved with one sizzling hot activity. Marketing isn’t about one-hit-wonders. It’s about consistently communicating with the right audience with the right message until that audience is ready to buy.

Maketing Ideas

Effective marketing requires multiple mediums because people are different and they research, shop and purchase insurance in different ways. You’ll always need some printed pieces because some buyers aren’t Web savvy. You’ll need a smart online presence, because 80 percent of insurance buyers go online to conduct pre-purchase research. You need exposure from third party vehicles such as articles, testimonials and case studies because some people never trust marketing-they prefer to gather information from less biased sources.

While there isn’t one big thing that will revolutionize your growth, several small things add up to big results if you do them simultaneously.

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Best Insurance Marketing Ideas To Start

July 8th, 2011 admin

In this new internet and technology world of the insurance business, it is important for an insurance company’s survival to retain and grow business every month. So many companies are putting commercials on TV and trying to put a majority of the marketing efforts into one basket. This is all great for brand name, but what about the individual agents. Agents need to have the new and best marketing strategies to grow and survive. Having the best insurance marketing ideas is a crucial part of that. This article will describe three of the best ways of performing this tactic with great efficiency.

The most successful agencies choose to use email or Auto-Responder marketing. With Society moving to the internet and email as a preferred method of communication, insurance agents need to move their communication methods to email and auto-responders. An email auto-responder marketing campaign is a tool that needs to be implemented into a few other internet marketing campaigns within your agency. This auto-responder campaign is great because you just set up a chain of emails once, and contact all your prospects on a set time and regular basis. The best part of it, is that it’s virtually no cost to you.

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Insurance Marketing Ideas For Agents and Agencies – Anatomy of a Sales Letter

October 22nd, 2010 admin

Like the PB&J sandwich, the promotional sales letter is a classic yet stellar sales tool. It is a reliable workhorse that doesn’t require any fancy design, programming or printing. In fact, you can mail merge and print from it from the comfort of your home office if you’d like. That’s what I did five years ago when I launched my insurance copywriting business.

I mailed my letter out to 200 insurance industry prospects, and I probably spent a total of $200 including postage, envelopes and paper – maybe even less. That simple, inexpensive effort generated an 8 percent response within the first month, and years later, the replies continue to trickle in. In fact, just six months ago, (4.5 years after I sent the mailer) a prospect called me and said that he’d saved my letter all this time.

If you’d like to send your own promotional letter, here are some rules of thumb:

The Intro

Personalize your letter. Personalized correspondence always outperforms generic.
Pay attention to your “headline.” I know … letters don’t have headlines – but they do have subject lines and/or a Johnson box. These are just as important as the headline of an ad. Spend a lot of time getting them right, applying the same rules that you use for headlines:

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Insurance Marketing Ideas – 2010 Marketing Kick-Off

October 19th, 2010 admin

Ring in the New Year right by making your marketing plan top priority. That means START EARLY! It doesn’t pay to wait for a special date, like Super Bowl XLIV, to kick off your campaign. The strategy may work for big corporations with multi-million dollar campaigns but for most businesses with smaller budgets, moving faster is top priority.

Here are 10 ways to fire up your marketing success in 2010:

1. Shore up your brand image. Update identity pieces and key messaging to accurately reflect your company’s product or service and to help build a consistent, relevant image in the marketplace that resonates with your customer. The right combination of imagery and messaging can yield huge rewards, such as improved buyer confidence and increased sales.

2. Make your site SEO and lead generation optimized. Every page should have a unique page title, meta tag description and descriptive URL. Content should be concise, clear and credible. Include client testimonials, success stories and work examples for screens that “show” instead of “tell.” Use grabbing offers like white papers, case studies, discounts or newsletter subscriptions to persuade prospects into your selling cycle. And lead forms should be short and easy-to-complete, with five fields or less.

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Professional Insurance Marketing Campaign – I Refuse to Tolerate Poor Planning Ideas

July 21st, 2010 admin

Poor planning ideas for an insurance professional marketing campaign cannot be tolerated. While my opinions of your marketing and planning ideas might not matter, those of Internet searchers do. You might be an insurance professional but a traffic planning campaign to drive visitors to your site might be long overdue.

It is astounding how far insurance selling agents are behind others in effecting promoting products and services. Hundreds of thousands of insurance agents have not taken the time or money to even start by establishing an Internet website presence. Millions of potential clients do not even know that you or your services exist. Remember you are an insurance seller, not merely an order taker, clients must find you, and you find them if your career is going to last.

An internet sight is an investment in you. The cost of webhosting for a year, registering a site name, and building a small site is probably less than a good suit or outfit. On the internet, your new suit or outfit will not be of any benefit on bringing in business. In fact, with websites looks, expensive designs and features are more of a distraction. You can take out loans and still have an internet website that incorporates feeble traffic planning ideas. With less or little money, there are ways to build a professional marketing campaign that drives visitors to choose your site from the millions of others.

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