Auto repair advertising has come into an age where consumers are bombarded with so many advertisements words like Quality, Reliability and Trust have become completely meaningless. Use those words to describe your facility and they will frequently stir up negative feelings and disgust in the general public. For the auto repair industry, who long ago hung their hats on such concepts, never before has there been a time to focus on communication and providing information to your customers based directly on their needs.
Auto Repair Advertising Fact #1 – The BIG Number To Remember:
Internet Marketing
150,000. It’s round, it’s big, but more than anything else it’s the average number of ads people are hit with on a weekly basis. Worse yet, in almost every case the commercial screaming for attention communicates nothing of value or even of interest. Your customers hate this. Your customers want information before a sales pitch. They want relevant, high-quality information at a time when they are ready to listen.
For example:

March 9th, 2012
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