Marketing your consulting services, let’s face it the task is much harder than selling the proverbial widgets. Consulting is, at its core, a relationship. Clients need to trust you and have confidence in your abilities. It is essential that you balance a polished and professional image with a true mastery of your area of expertise. Don’t try to take a workshop on a topic on Tuesday and sell yourself as an expert on Wednesday-people will notice.
As a consultant you are the brand. So your marketing strategies are in essence a form of self promotion. Your services and solutions may be fantastic, but if you don’t connect on a human level you will not get the client. What can you do to break into the super competitive field of consulting?
Marketing Consultant
First, have a strategy. Many people become consultants as they leave a corporate role or because they want to share a talent or expertise. Unfortunately being smart or talented is not enough to garner a pipeline of clients and keep your business afloat. You need a plan that focuses on each stage of your client relationship. You should have a mixture of networking, new client meetings, established client follow-up and public relations activities each month.

June 30th, 2011
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