Posts Tagged ‘Mistakes’

7 Biggest Internet Marketing Mistakes

December 26th, 2011 admin

When starting out on the internet I see most new marketers make these 7 internet marketing mistakes right from the get go and they never know that they are really setting themselves up for disaster.

The first internet marketing mistake is most people put up a website without ever planning what is going to be on the website or who they are going after, their target market. It takes time to plan out your website, what niche you are going in and who your target market is going to be.

Internet Marketing

The second internet marketing mistake is most people fail to do research on their competitors and the marketplace where they are going into. Without doing the research they don’t even know if there is a high demand for the type of niche they are going into and they don’t know how much competition is even there.

For the third internet marketing mistake most internet marketers fail to write effective direct response copy. What I mean here is that they never write copy that tells the person to take some sort of action or basically to get the person to do something. This is a very crucial part that needs to be done right if you ever want to grow your business and make money with it. People need guidance and they need a step by step process telling them what to do.

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Top 10 International Marketing Mistakes!

October 12th, 2011 admin

The best reason for exporting a product or service is to globalize your company and prosper in the millennium. It can happen for you, but you will probably need to evolve a whole new set of business attitudes and assumptions. If you want to achieve success with your export sales efforts, then check yourself on whether you are currently committing the following ten mistakes to global sales failure:

1. “I have all kind of products to offer.”

All I need to hear is what my customer wants.” A businessman interested in exporting autoparts to the Orient told me that he had the resources to furnish literally any automobile product that a customer wanted. I said, “That type of thinking won’t work.” He was taken aback, but persisted, “You don’t get it. My company works with hundreds of suppliers. If your customer wants bearings, we can get it for you.” I responded, “You don’t get it. The customers aren’t supposed to lead us. We’re supposed to lead the customers!” This clearly came as a big surprise to him, and maybe to you, too — but this is the kind of thinking that succeeds.

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Writing a Business Plan? Five Mistakes to Avoid

November 22nd, 2010 admin

The idea of writing a business plan seems daunting to many. In reality, if you start with a solid framework, or outline, you will find that it goes much faster than you thought possible. Better still, you will learn a lot about your own business as you go through the process. This article focuses on common mistakes to avoid. By avoiding these common pitfalls, you will create a better business plan that helps your business to succeed and one that resonates with bankers and investors.

Mistake #1: Trying to write the business plan with just an idea.

Bam! You have an idea. In fact, you have a great idea. It is to your credit that you want to put your thoughts to paper and create a business plan. Yet, you will improve your idea and ultimately your business plan, if you let your idea incubate. In this fast-forward age, some things are still better developed over time. Think of your business plan not as microwaveable meal. Rather, as a stew with many ingredients. Each one must be added in its own time. Sample the stew and see what to add next. All along you had the recipe, but you must let it come together over time. In the end you will know when it is ready to be served.

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These Website Mistakes Are Expensive!

November 8th, 2010 admin

As a professional copywriter and marketing consultant, I continually see two huge mistakes business owners make when creating their marketing materials.

First, they seem willing to plunk down a ton of dough for a website that isn’t going to generate sales leads. Second, they use a brochure copy style instead of a prospect-focused, direct response copywriting approach.

The number of business owners who have told me about spending anywhere from $5,000 to $30,000 on a website that gets them virtually no response is staggering.

No leads. No customers. No sales.

As soon as I visit their site, it’s easy to see why. The website is usually attractive. Has tons of colour. Often has a flash intro. Way too many different sized, multi-coloured fonts. And the words “we, our and us” are plastered all over the home page.

Now let me ask you this: When is the last time you bought something from someone who asked you to wait before letting you through the door (flash), then jumped out at you wearing loud clothing (overdesign), spent five minutes talking about him or herself (we/our/us) and made it hard to follow what they were saying (multiple, multi-coloured fonts)?

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Do You Make These Mistakes in Marketing?

June 26th, 2010 admin

Yes, I did adapt a famous headline to get you involved. Almost a century ago copywriting legend Maxwell Sackheim created this powerful headline: “Do you make these mistakes in English?”

It was the headline for an ad that sold a lackluster mail-order English language course. The company ran the ad for 40 long, successful and profitable years! To be sure, many headlines were tested before that winner was discovered.

One alternate headline read: “Do you make mistakes in English?” Both used the same body copy. Perhaps you’d think results were similar if not equal. Well, this alternate headline failed miserably, as did all others!

The heart of Sackheim’s headline pulses from one apparently innocent word: “these.” When added, the reader wants an answer, “What are these mistakes?” Without the word, it’s an invitation to answer a “Yes/No” question. Savvy sales people know “Yes/No” questions instantly kill interest.

Powerful words – the right words – built into advertising headlines and content are more valuable now than ever before. Test! And then test again. Keep testing until you’ve found a winner. For the whole story on Maxwell Sackheim plug his headline into a Google search.

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