Marketing Ideas

The way your exhibit is designed plays a large role in determining whether your event experience is an utter failure, or a phenomenal success. The greatest challenge in event marketing is compromising between a unique, breathtaking design and a cost effective, functional design. It is also important to find a middle ground between a highly detailed, flashy exhibit that attracts attention and a simple, clean exhibit that allows people to focus on your specific brands, products, services or messages more easily. The following tips will help you to plan out what type of design will be most beneficial to your organization.

The primary purpose of a well designed booth is to get peoples’ attention and influence their purchasing decisions. It is also of utmost importance that the design focuses on product / service benefits and your sources of competitive advantage or differentiation. There are numerous elements involved in design that will help to achieve these goals. They include: structure, lighting, graphics, color, materials, layout, multimedia/technology, motion/sound/smell/texture, and interactive elements. You can integrate each of these things into your exhibit’s design to target a specific audience that is more likely than the general public to purchase what you offer. The combination of these elements should convey your marketing message and enhance your organization’s identity.