Posts Tagged ‘Social’

SAM – The Three-Part Process of Social Media Marketing

October 6th, 2011 admin

Online social networking and social media marketing are the hottest new tools in the business promotion armamentarium. These tools are not only extremely effective for “growing the brand,” but for advancing the reputations and careers of executives alike. Customers love the ability to interact directly and personally with these executives. Paradoxically, the singular most common complaint of executives is that online social networking and social media marketing places significant demands on their time.

So how does an executive or entrepreneur reap the benefits of online social networking and social media marketing for the minimal investment of time?

Marketing Consultant

Smart executives turn to S.A.M. the three-part process for optimizing the efficiency of the online social networking and social media marketing process.

Meet S.A.M.

The key to successfully reaping the benefits of online social networking and social media marketing is to provide genuine interaction for customers. This means that the executive must be the actual author of all communications; however, this is only one-step in the process of conducting a successful online social networking / social media marketing campaign. It is basic business economics, delegating duties to free the time of key individuals in the organization produces a larger return on the time investment. S.A.M. includes Strategic Planning, Authorship and Mechanics.

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SAM – The Three-Part Process of Social Media Marketing

September 30th, 2011 admin

Online social networking and social media marketing are the hottest new tools in the business promotion armamentarium. These tools are not only extremely effective for “growing the brand,” but for advancing the reputations and careers of executives alike. Customers love the ability to interact directly and personally with these executives. Paradoxically, the singular most common complaint of executives is that online social networking and social media marketing places significant demands on their time.

So how does an executive or entrepreneur reap the benefits of online social networking and social media marketing for the minimal investment of time?

Marketing Consultant

Smart executives turn to S.A.M. the three-part process for optimizing the efficiency of the online social networking and social media marketing process.

Meet S.A.M.

The key to successfully reaping the benefits of online social networking and social media marketing is to provide genuine interaction for customers. This means that the executive must be the actual author of all communications; however, this is only one-step in the process of conducting a successful online social networking / social media marketing campaign. It is basic business economics, delegating duties to free the time of key individuals in the organization produces a larger return on the time investment. S.A.M. includes Strategic Planning, Authorship and Mechanics.

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Social Media Marketing – Facebook Pages and Branding Strategy

July 26th, 2011 admin

A good branding strategy takes advantage of social media sites. Using Facebook in your Internet branding plan is just smart business.

As of June, 2011, there were over 600 million registered users on Facebook. That’s a lot of people! People that you should be reaching with your business marketing to increase brand awareness.

Marketing Strategies

Now don’t let the size of this monster site intimidate you. Facebook is a lot like New York – there are lots of little neighborhoods and a person can go their whole life never leaving their own little 10-square-block comfort zone. You’re going to learn how to become the emperor of that little 10-square-block area.

In order to reach some of those Facebookers, you’ll need to have a Facebook account. If you already have one, don’t create another. That’s a violation of Facebook policy. Simply create a new “page” from your personal account. Put some thought into the page name, because once created, it can’t be changed. You might want to do a little market research to see which names fit best with your Internet-branding policies.

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Social Network Marketing – A Fundamental Marketing Strategy For Achieving Maximum Online Success

June 11th, 2011 admin

In nearly every business industry there is a requirement to have a website, whether it acts as an information portal, an online tool designed to install trust and credibility in a company brand, or an e-commerce site dedicated to marketing products or services.

It’s all very well having a website that has amazing graphics, images and products, but if online users don’t know how to find your business or haven’t heard of you, then the money you invested in your site and your business may well go up in smoke.

With e-commerce sites in particular, there is a considerable requirement for online marketing. Without it, your products and/or your brand will not effectively reach out to your target market, meaning you will most likely not succeed online.

There are two forms of online marketing that should be considered at the time of a website being launched – Social Network Marketing (ie. Facebook and Twitter) and Search Engine Optimisation (organic search engine rankings). Both of these combine to form the ultimate online marketing plan.

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Small Business Marketing – Become a Social Media Consultant to Build a Consulting Business Online

October 17th, 2010 admin

Helping small service businesses to establish themselves online with social media can become a lucrative job for you. Once you understand what needs to be done, you can even have other people help you to leverage what you know and save you more time.

Most small businesses do not have much of an online presence. Even if they have a website, it usually does not attract more business for them. The idea is to help their prospective customers find them on the internet, and social media sites such as Twitter, Facebook, and LinkedIn are the fastest and easiest to do this.

When you are starting to consult with a small business, find out right away what type of internet presence they currently have. You can Google them and print out the results. This will show them where they are starting from. Then add them to Twitter, and add a profile that tells as much about them as possible. You must find out if their business is local, national, or globally. This will make a difference in the keywords you use when writing articles, blog posts, or forum comments.

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Social Media Optimization and Email Marketing Strategies

October 7th, 2010 admin

If you are a savvy online email marketer, you need to include Social Medial Optimization (SMO) as a key ingredient of your email marketing plans.  Websites that now have a larger integration with social media are gaining huge popularity as their rankings grow higher in the search engines.  SMO is a unique marketing tool, offering you live, interactive methods to engage your audience daily.

Social Media Optimization (SMO) produces a great deal of popularity for any website.  Using online communities create an endless flow of digital chatter called viral marketing.  Viral marketing is where a website becomes popular through the buzz created by using blogs, emails, social bookmarking, videos, and photo sharing.  SMO is a powerful free tool when considering all the strategies you might invest in when building and boosting your own website traffic.

While preserving your current listings, SMO helps you gain more search engine exposure.  By using videos, forums, blogs, Twitter, Facebook, and LinkedIn, you can capture a larger number of organic SERP positions.  Every marketer’s goal is simple; increasing website traffic – by pointing them to a customized and predetermined landing page.  Using SEO marketing will help you reach that goal effectively.  It is imperative to understand what strategies will work for you.  Here are some basic tactics to get you started:

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Social Marketing and Your Business – Grow Your Online Business With Copywriting For Tweets and Posts

August 14th, 2010 admin

Social media (such as Twitter and Facebook) have helped hundreds of independent professionals and solo-preneurs gain massive visibility on the Internet. You can use the same tools to grow your own business. But you won’t see changes immediately. In fact, you will not see changes at all unless you approach social networking as strategically as you would plan any other marketing campaign.

Your social networking activities play a key role in your promotional communication. Therefore, they need to communicate the same message as your website, blog and face to face elevator speech — even when you post about personal, everyday events.

One way to grow your business with social networking is to decide that you will apply essential copywriting principles to every tweet and post. In fact, you are writing copy every time you communicate with your target customers, potential joint venture partners and referral sources.

Copywriting doesn’t mean fake. You still retain your authentic voice. In fact, you won’t come across as credible if you turn up the hype.

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