Well, by now you’ve probably heard of Amazon’s Mechanical Turk. Maybe you saw the video of the kid who got 10,000 people to draw pictures of sheep for him. Maybe not. Well, if Mechanical Turk is a foreign concept to you, fear not. This article will give you the five cent tour, but more importantly, will show you how to use Mechanical Turk as a form of marketing. This may be the cheapest publicity you ever got in your life. Or, it may be the biggest waste of money since they made 8-track tapes. We’ll see.
The deal with Mechanical Turk is simple. You advertise a service you need to have done and offer to pay people a ridiculously low fee for people to do it. This guy offered two cents to each person who would draw him a sheep. He got 10,000 people to do it and it cost him 0. Now, the money wasn’t for nothing because if you saw the video, you saw what this kid did with all these photos and right now he’s got a web site that is pretty popular. Think he won’t be able to monetize it?
November 14th, 2011
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